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Anti-Kickback, Fraud, Stark, and Marketing - Where are the Landmines?
This webinar will provide an in-depth understanding of anti-kickback regulations and Stark laws, and discuss how marketing activities can trigger either or both.
Why Should You Attend:
This webinar will provide the basic building blocks you will need to develop and maintain your company’s precious commodity – your reputation – and eliminate exposure to fraud charges based on marketing practices. It will also cover the practical requirements and operations, principles of compliance and the basic elements that every business has to have to reduce civil and criminal liabilities and economic sanctions.
On completing this webinar, you will have an understanding of anti-kickback regulations, Stark laws, and compliance issues that shore up company weaknesses in marketing. You will know how to implement mandatory internal controls to reduce exposure to risks. The course includes a case study discussion of how a company's marketing efforts exposed an organization to many vulnerabilities.
This session will benefit all functional groups who have data protection responsibility, marketing responsibilities, or need to understand the basics of compliance.
Areas Covered in the Webinar:
- Regulations every business needs to know.
- How can marketing violate the rules?
- How can marketing expose organizations to other issues like ID theft?
- The causes for exposure.
- Introduction to basic compliance as an effective tool.
- Case study about an organization and how their marketing efforts exposed the organization to vulnerabilities.
Who Will Benefit:
This webinar will benefit all healthcare providers (clinical labs, hospitals), related service providers, radiology, radiation therapy, nutrient and prescription drug manufacturers and durable medical equipment suppliers.
- Practice Owners/ Administrators
- Sales and Marketing Managers
- Customer Service Managers
- Risk Management
- Medical Providers including Registered Nurses, Physician Assistants, and Administrative Staff
- Attorneys and Legal Staff
Ester Horowitz is certified in healthcare compliance and identity theft risk management. With her keen business acumen and specialization in healthcare, she is nationally known for her lectures and articles, and is a much sought after subject matter expert for healthcare compliance.
Her lectures and published works include multiple bar associations, the NYS CPA Society, Coding Institute, Audio Educators, Health Leaders, Professional Association of HealthCare Office Managers, and the Society of Human Resource Managers among them.
Ms. Horowitz has also authored the book, ‘The Blatant Truth About Owning a Medical Practice’.
ComplianceOnline would process/provide refund only if the Live Webinar has been cancelled. The attendee could choose between the recorded version of the webinar or refund for any cancelled webinar. Refunds will not be given to participants who do not show up for the webinar. On-Demand Recordings can be requested in exchange. Webinar may be cancelled due to lack of enrolment or unavoidable factors. Registrants will be notified 24hours in advance if a cancellation occurs."
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