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Anti-Kickback, Fraud, Stark, and Marketing - Where are the landmines?
This webinar will provide an in-depth understanding of anti-kick back and stark laws, and discuss how marketing activities can trigger either or both. It will show how to implement mandatory internal controls to reduce exposure to risks.
Why Should You Attend:
This webinar will provide the basic building blocks you will need to develop & maintain your company’s precious commodity – your reputation and eliminate exposure to fraud charges based upon marketing practices. It will also cover the practical requirements and operations, principles of compliance and the basic elements that every business has to have to reduce civil and criminal liabilities and economic sanctions.
After taking this webinar you will have an understanding of anti-kickback, stark, and compliance that shores up company weaknesses in marketing. You will know how to implement mandatory internal controls to reduce exposure to risks. Included is a case study discussion of how a company's marketing effort exposed the organization to many problems.
This session will benefit all functional groups who have data protection responsibility, marketing responsibilities, or need to understand the basics of compliance.
Areas Covered in the Webinar:
- Regulations every business needs to know.
- How Marketing can violate the rules.
- How Marketing can expose organizations to other problems like ID Theft.
- The Causes that Result in Exposure.
- Introduction to basic compliance as an effective tool.
- Case study about an organization and how the marketing effort exposed the organization to many problems.
Who Will Benefit:
This webinar will benefit all healthcare providers (clinical labs, hospitals), related service providers, radiology, radiation therapy, nutrient and prescription drug manufacturers and durable medical equipment suppliers.
- Practice Owners/ Administrators
- Sales and Marketing Managers
- Customer Service Managers
- Risk Management
- Medical providers including Registered Nurses, Physician Assistants, Administration
- Attorneys and Legal Staff
Ester Horowitz, is certified in health care compliance, a compliance officer, and certified identity theft risk management specialist with a business acumen and specialization in health care.
She is nationally known for her lectures, articles, and a sought after subject matter expert on the subject of health care compliance.
Her lectures and published works include multiple bar associations, NYS CPA society, the Coding Institute, Audio Educators, Health Leaders, Professional Association of HealthCare Office Managers and Society of Human Resource Managers among them.
Inclusive is the book, The Blatant Truth about Owning a Medical Practice.
ComplianceOnline would process/provide refund only if the Live Webinar has been cancelled. The attendee could choose between the recorded version of the webinar or refund for any cancelled webinar. Refunds will not be given to participants who do not show up for the webinar. On-Demand Recordings can be requested in exchange. Webinar may be cancelled due to lack of enrolment or unavoidable factors. Registrants will be notified 24hours in advance if a cancellation occurs."
For substitution, please email firstname.lastname@example.org or call +1-650-620-3937.
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