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How to Grow Your Business Internationally: 5 Proven Market Entry Techniques

Instructor: Douglas Cohen
Product ID: 704702
  • Duration: 60 Min
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This webinar training will discuss the practical approach on how and why to grow business internationally. The instructor will discuss the benefits and risks of exporting, licencing, joint ventures and acquisitions. Participants will learn the key successful market entry techniques and will be able to deduce what suits best for their organisation.

Why Should You Attend:

Due to cost advantages from producing overseas, revenue opportunities from foreign sales, and the potential to exploit a new technology, tapping international markets holds the greatest potential for business growth. International sales should be an integral part of your business plan. Proven strategies include exporting, licensing, joint ventures, acquisitions, and establishing an overseas facility. The optimal approach depends on the characteristics and objectives of that particular firm. With the increasingly globalized and competitive market place, moving beyond the domestic market is a step few companies can ignore.

Attend this practical webinar to learn how to grow your business internationally and to understand the advantages and disadvantages of several foreign market entry techniques.

Areas Covered in the Webinar:

  • How to grow your business internationally?
  • Why growing your business internationally is integral to your business plan?
  • What is the optimal foreign market entry technique?
  • Advantages/Disadvantages of
    • Exporting
    • Licensing
    • Joint Ventures
    • Acquiring a company
    • Establishing a foreign subsidiary
  • What foreign market entry technique is the best for your company?
  • Exporting 101
  • Technology Licensing
  • Joint Ventures
  • Acquisitions
  • Establishing a foreign subsidiary
  • Why growing your business should be an integral part of your business plan?

Who Will Benefit:

  • Marketing Managers
  • International Trade Managers
  • Export Departments
  • Business Owners
  • International Distributors and Agents
  • International Sales Persons
  • Chambers of Commerce
  • Economic Development Groups

Instructor Profile:

For more than 20 years, Douglas Cohen has been at the forefront of international trade and transactions. With senior positions in private law practice, the US Department of Commerce, the European Union, American Airlines, and IATA, he has developed substantial expertise in import-export operations and compliance, intellectual property protection, international transactions, and global negotiations. At present, Mr. Cohen is senior manager - global trade and contracts, at Worldwide Trade and Legal Associates, where he provides strategic and legal advice to organizations seeking to enter or expand foreign markets.

Mr. Cohen has been asked to teach his expertise at universities in the US, Europe, Asia, and the Middle East. He is the author of numerous publications on import-export, global negotiations, intellectual property, and foreign market entry. He has earned a Juris Doctor degree, a Master’s in Business Administration, and a Bachelor’s in International Relations degree.

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