Lead Generation and Marketing Plans for 3rd Party Logistics Providers

Instructor: Joe Lynch
Product ID: 704526
  • Duration: 60 Min
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This webinar will demonstrate the skills and knowledge needed to create a 3PL sales platform, to increase sales. The Instructor will explain how to build a sustainable lead generation process and best ways to share content with prospective customers (blog posts, articles, webinars, podcasts, email marketing, etc.) He will also cover benefits of having a 3PL sales platform: visibility, recognition as an expert, communication and increased sales.

Why Should You Attend:

The logistics and transportation space is very crowded. The average 3PL is not meeting its sales goals and their message can’t cut through the clutter. Furthermore, most shippers treat transportation and logistics services as a commodity. 3PLs continue to use the same old messaging and cold calling methodology, which no longer works.

There is a better way to connect with customers and increase sales.

By developing a sales platform, 3PLs can increase their credibility, get more leads and ultimately close more sales.

A sales platform includes things like a web presence, webinars, white papers, email marketing, videos, blog posts, magazine articles, speaking engagements, and any other means for building an on-going relationship with a targeted market.

Areas Covered in the Webinar:

  • Recognize why the old methods (cold calling) and messaging (lower price, better service, etc.) is no longer working.
  • Develop a 3PL sales and marketing platform that will increase your credibility, get you more leads and ultimately close more sales
  • Generously share your expertise with customers and prospective customers, which will increase your credibility and increase the quality of your leads.
  • Build an email list. Your email list is one of the key to sales growth. The list needs to be grown, nurtured, managed and sold to.
  • Develop expert content that will help you build a following and increase sales for your company.
  • Stand out from the crowd, get your message out and connect with prospects in a much more professional way

Who Will Benefit:

  • Business owners
  • Sales managers,
  • Brokers
  • Sales agents and representatives.
  • 3rd party logistics providers
  • CEO/ COO
  • Supply chain manager/ personnel
  • Carriers and food transportation department
  • Trade/logistics/transportation director/manager
  • Warehouse managers/ management
  • Finance manager/cost accountant
  • IT manager
  • Customer service manager
  • Retailers, wholesalers, and manufacturers
  • Presidents of supply chain and trade
  • Vice presidents of supply chain, trade and finance
  • All clinical professionals
  • Regulatory affairs
  • Quality assurance
  • Marketing, business development
  • Purchasing, procurement, supply management and logistics

Instructor Profile:

Joe Lynch is the founder of The Logistics of Logistics, a logistics training and consulting firm. Mr. Lynch specializes in helping logistics and transportation companies grow their sales. He also works with manufacturers, retailers, distributors and wholesalers to select and manage their logistics providers (3PLs, brokers, carriers, etc.).

His significant experience in logistics and supply chain has given him unique insight into the challenges and opportunities facing companies that outsource some or all of their transportation and logistics functions.

Mr. Lynch is a frequent speaker / presenter at industry conferences. He also conducts dozens of webinars every year. A few recent topics include: food safety modernization act, inbound logistics, automotive logistics, 3PL selection and implementation, service level agreements, managing with key performance indicators, 3PL sales strategy, shipping to/from Mexico, and LTL trends.

Prior to founding The Logistics of Logistics, Mr. Lynch was the general manager of Rock Solid Logistics, a management based 3PL. Earlier in his career, he led a supply chain consultancy, which focused on the automotive sector. His consulting engagements included: value stream mapping, supply chain optimization, lean product development, module strategy, and quality improvement. He has a Bachelor of Business Administration degree from Cleary University and earned a Master of Arts in Education degree from the University of Michigan.

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