ComplianceOnline

Marketing the Banker in Today's Competitive Environment - 4Ps of Marketing, Industry Life Cycle & Market Structure

Instructor: David L Osburn
Product ID: 704750
  • Duration: 60 Min
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This practical training program will help understand how to better market the bank, a bank department, and yourself in this very competitive world. The webinar will review the marketing concept and its practical application in marketing bank products and services. The webinar will also cover the target market, the 4Ps of marketing, the industry life cycle, and market structure. Additionally, the webinar will illustrate the various marketing concepts through case studies.

"Marketing the Banker in Today's Competitive Environment - 4Ps of Marketing, Industry Life Cycle & Market Structure" - This course is approved by NASBA (National Association of State Boards of Accountancy). Attendees of Live Webinar are eligible for 1.2 CPE credit up on full completion of the course.

Why Should You Attend:

In today’s competitive economy, how do you market your bank, how do you market your department, how do you market yourself?

The vital area of marketing is often very challenging. This webinar will provide attendees with a thorough review of the marketing concept as well as practical applications in the real world of marketing bank products and services.

Upon completion of this webinar, attendees will have a good understanding of the target market, the 4Ps of marketing (product, place, price, and promotion), the industry life-cycle, and market structure and how these apply to marketing the bank. Additionally, mini-case studies will be presented to illustrate the marketing models.

Areas Covered in the Webinar:

  • Gain an understanding of marketing a bank, a bank department, and yourself in today’s competitive economy
  • Learn about the marketing concept and how it applies to marketing the bank
  • Explore how a bank can determine its target markets
  • Review the 4Ps of marketing including product, place, price, and promotion
  • Discuss the industry life cycle and how this applies to the bank customer
  • Discuss market structure and the bank’s customers
  • Apply the marketing models through case studies

Who Will Benefit:

  • Commercial lenders
  • Relationship managers
  • Branch managers
  • Private bankers
  • Business development officers
  • Business owners
  • Compliance managers and officers
  • Risk managers and officers
  • Controllers
  • Presidents / vice presidents
  • Managers / supervisors
  • Sales representatives
  • Marketing personnel
  • Retail businesses owners
  • Maintenance and security employees
  • Stock room personnel
  • Business vendors

Instructor Profile:

David L. Osburn is the founder of Osburn & Associates, LLC, a business training and contract CFO firm that provides webinars, webinars, and keynote speeches for CPAs, bankers, attorneys, credit managers, and business owners on topics such as banking/finance/credit, negotiation skills, marketing, and management issues.

Mr. Osburn’s contract CFO clients include medical practitioners, financial institutions, law firms, CPA firms, architects, real estate developers, and contractors. His extensive professional background of over 30 years includes 16 years as a business trainer/contract CFO and 16 years as a bank commercial lender including the position of vice president/senior banking officer. His banking credentials include loan underwriting, loan work-out, management, and business development.

He has been an adjunct college professor (MBA and undergraduate courses) for over 30 years, teaching at Regis University and the College of Southern Nevada. He holds an MBA from Utah State University, a BS in Finance from Brigham Young University, and is a graduate of the ABA National Commercial Lending School at the University of Oklahoma. Additionally, Mr. Osburn holds the professional designation of Certified Credit & Risk Analyst (CCRA) as granted by the National Association of Credit Management (NACM).

We are registered with and adhere to the Statement on Standards for Continuing Professional Education programs of the National Registry of CPE Sponsors. Our registration number is 109066. Please check with the governing body of your license and state for specific CPE requirements. Grievances may be forwarded to the company at 650 620 3961. Grievances may also be forwarded to the National Registry of CPE Sponsors-NASBA, 150 Fourth Avenue North, Suite 700, Nashville, TN 37219-2417, 615-880-4200, www.learningmarket.org, e-mail cpe@nasba.org.


Field of Study Minutes CPE
Business Management & Organization 60 1.2
Total Duration - 60 Min Total Credits - 1.2

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