Sales Principles for Small and Medium Businesses

Instructor: Barney Kramer
Product ID: 704354
  • Duration: 90 Min

recorded version

1x Person - Unlimited viewing for 6 Months
(For multiple locations contact Customer Care)
Recorded Link and Ref. material will be available in My CO Section

Training CD

One CD is for usage in one location only.
(For multiple locations contact Customer Care)
CD and Ref. material will be shipped within 15 business days

Customer Care

Fax: +1-650-963-2556


Read Frequently Asked Questions

This training program will discuss the core process of selling with integrity and how it ties to the true definition of sales. Attendees will understand how sales will need to adapt a more collaborative role with marketing and why.

Why Should You Attend:

The essential principles of marketing and sales have changed little over the years and the foundation remains the same. The definition of sales remains much the same but the mechanisms and means of activating them have changed quite dramatically in the last decade. Much of this has involved the changes in communications and the internet but other forces are becoming an increasingly greater challenge to sales. Some leave the process unchanged but others are seriously impacting the initial parts of the process in a manner that has added confusion and complexity that often have negative consequences for the unwary buyer.

This webinar will focus on why understanding and working with and around these is imperative to prevent the ultimate destruction of the values sales brings to the purchasing of goods and services.

Learning Objectives:

  • To define sales and its benefits to an efficient stream of legitimate commerce.
  • Learn how it has been impacted by technology-particularly in the last decade.
  • Learn the core process of selling with integrity and how it ties to the true definition of sales.
  • How sales will need to adapt a more collaborative role with marketing and why.
  • How to develop a “why” presentation pitch.
  • The buying habits of today’s customer.
  • Tools that will aid the ability for sales to focus on sales with an exponential bonus.

Areas Covered in the Webinar:

  • The elements of traditional sales processes
  • Building a real value proposition
  • Traits of sales professionals
  • Collaborative connection with marketing and sales
  • Business buyer’s process today and the great future unknown
  • Consumer’s buying process today
  • The changed and increased role of marketing
  • Lead generation today

Who Will Benefit:

  • Business to Business Sales
  • Business to Consumer Sales
  • Marketing
  • Sales
  • Strategic Planning
  • Brand Managers
  • Project Managers
  • Business Directors
  • Manufacturing
  • Vice Presidents, Directors, and Managers of Human Resources
  • Business Development
  • Chief Talent Officers
  • Recruiters/ Consultants / Third Party Hiring Agencies
  • Company / Business Owners
  • Managers/ Supervisors
  • Firms of all sizes that hire employees in California

Instructor Profile:

Barney Kramer, J.D., is the founder and president of Strategic Management Resource Associates, LLC, a full service business management and consulting business in the San Joaquin Valley. Strategic Management is a consortium of senior consultants and management professionals experienced in nearly all facets of business. Mr. Kramer has over 40 years of management, leadership, sales and marketing experience at all levels of business including startups and turnarounds, strategic growth and expansion, marketing and sales, executive recruiting and staffing, and leadership development and training. He is an entrepreneur and visionary who often sees what others don’t and has consistently used that aptitude to make the most of each business opportunity that he has taken on throughout his career whether it was local or national.

Mr. Kramer has a Juris Doctorate and has been an adjunct professor at UOP. He has written numerous business articles over the years and is an accomplished speaker, trainer, and coach. He is a business speaker and regular guest on business audio shows. He understands the need for change to meet today’s ultra-competitive markets and how to bring that change about. He combines the best of traditional practices with the best of today’s new methodologies and tools in a way that is easily understandable and can be immediately applied to a business looking to improve their profitability and viability for the future./p>

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