ComplianceOnline

Social Media Trends, Best Practices and Compliance for Healthcare Professionals

Instructor: Janet Kennedy
Product ID: 703247
Training Level: Basic to Intermediate
  • Duration: 60 Min

recorded version

$229.00
1x Person - Unlimited viewing for 6 Months
(For multiple locations contact Customer Care)
Recorded Link and Ref. material will be available in My CO Section
Last Recorded Date: Jan-2014

Training CD

$299.00
One CD is for usage in one location only.
(For multiple locations contact Customer Care)
CD and Ref. material will be shipped within 15 business days

Customer Care

Fax: +1-650-565-8542

Email: customercare@complianceonline.com

Read Frequently Asked Questions

This social media training for healthcare professionals will provide attendees best practices to ensure compliance with social media policies and avoid HIPAA violations and the resulting penalties and lawsuits.

Why Should You Attend:

Having a social media strategy should be an integrated part of a healthcare marketing plan. Many questions arise when deciding how to best engage in social media, however. Social media platforms such as Twitter, Facebook, and LinkedIn are increasingly being used by healthcare organizations to engage with patients and physicians, build brands, and communicate information to the larger community.

But there are risks in using social media without an understanding of the differences in the platforms and the best way to use them to communicate. Damage to the brand, exposing protected health information by violating HIPAA, or potentially inviting lawsuits are just some of the ways poorly implemented social media strategies can negatively impact your company. The following questions arise in regard to the usage of social media channels by healthcare practices:

  • How does your practice use social media?
  • Do you have social media policies and best practices?
  • Do you provide training to employees?
  • How do your employees use social media and do you monitor their activity?

This webinar on social media for healthcare professionals will focus on navigating the various compliance issues and best practices to ensure violations don’t occur.

Areas Covered in the Webinar:

  • Social media platforms and benefits to providers, patients and community
    • Review of major (top 5) social media platforms for healthcare.
    • Pros/Cons for being present (high level view) including benefits to providers, patients and community:
      1. Facebook
      2. Twitter
      3. LinkedIn
      4. Pinterest
      5. Google +
  • Success stories
    • Mayo Clinic
    • Rush University Medical Center (Chicago)
    • Massachusetts General Hospital (Boston)
    • Scott & White Healthcare (central Texas)
    • Nebraska Medical Center (Omaha)
  • Social media violations– The gray area
    • Some recent examples of social networking HIPAA breeches include:
    • Misconceptions about HIPAA information in social media:
  • Social media compliance
    • Policies and implementation
  • Best practices
  • Key takeaways

Who will Benefit:

  • Health Information Managers
  • Information Security Officers
  • Risk Managers
  • Compliance Officers
  • Marketing Departments
  • Privacy Officer
  • Information Technology Managers
  • Medical Office Managers
  • Chief Financial Officers
  • Systems Managers
  • Legal Counsel
  • Operations Directors

Instructor Profile:

Janet Kennedy, CMD, is a 25-year interactive marketing professional. Ms. Kennedy is the Director of Marketing and Digital Strategy for Market Vue Partners, a marketing analytics firm whose clients include the healthcare, utility, financial and franchise verticals.

She is the past-President of the Triangle Interactive Marketing Association and on the Board of numerous nonprofits and trade associations. She is the Moderator of two online communities in the healthcare space, NC Healthcare and Pharmaceutical Thought Leaders in LinkedIn and Google Plus. She is a co-founder of Online Speakeasy, a digital and social media coaching agency.

Topic Background:

Social media has become a part of everyday life for most Americans. 91% of Americans have a Facebook profile and 41 million check their profiles daily. With this level of patient/consumer involvement in social media, the healthcare industry needs to become aware of social media’s impact and make a plan to be engaged with their constituents.

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Refund Policy

Registrants may cancel up to two working days prior to the course start date and will receive a letter of credit to be used towards a future course up to one year from date of issuance. ComplianceOnline would process/provide refund if the Live Webinar has been cancelled. The attendee could choose between the recorded version of the webinar or refund for any cancelled webinar. Refunds will not be given to participants who do not show up for the webinar. On-Demand Recordings can be requested in exchange.

Webinar may be cancelled due to lack of enrolment or unavoidable factors. Registrants will be notified 24hours in advance if a cancellation occurs. Substitutions can happen any time.

If you have any concern about the content of the webinar and not satisfied please contact us at below email or by call mentioning your feedback for resolution of the matter.

We respect feedback/opinions of our customers which enables us to improve our products and services. To contact us please email customercare@complianceonline.com call +1-888-717-2436 (Toll Free).

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