3-hr Virtual Seminar: Why and How to Go Global - 5 Foreign Market Entry Techniques

Instructor: Douglas Cohen
Product ID: 702643
Training Level: Basic to Intermediate
  • Duration: 3 hrs

Training CD

One CD is for usage in one location only.
(For multiple locations contact Customer Care)
CD and Ref. material will be shipped within 15 business days

Customer Care

Fax: +1-650-963-2556


Read Frequently Asked Questions

This training on foreign market entry techniques will cover the process and procedures in entering new global markets, while avoiding export fines, violations and denial of export privileges by being compliant.

Why Should You Attend:

This 3 hour virtual seminar will demonstrate why and how your business can easily and effectively enter new markets and obtain new customers outside your domestic market. Attend this training to learn how you can save $$ on export fines, violations, denial of export privileges. The presenter will share examples from his vast personal experience on the following:

  1. Process, procedures (Compliance Manual)
  2. Advice (interpretive footnotes)
  3. Liaison with governments
  4. Training (compliance education)
  5. Auditing

Areas Covered in This Session:

  • Why Go Global? Benefits/Costs/Advantages: What makes international business different than domestic?
  • How to Go Global: Foreign Market Entry Techniques
    • Exporting: Direct v. Indirect Exporting and preparing for the process, drafting the export contract, INCO terms, direct vs. indirect exporting; agents, distributors, sales representatives – how to select, and manage. Getting paid. Examples from personal experience
    • Distributors, Agents, and Sales Representatives
    • The export contract
    • Who is responsible for loss of or damage to goods? Who is responsible for shipping insurance?
    • INCO Terms
    • How to Get Paid?
  • Loss of Intellectual Property: IP risk/reward analysis; different national IP legal systems.
  • Joint Ventures: Advantages/Disadvantages; How to select J/V partners. Benefits of joint ventures; what is the difference between mergers and acquisition? pros and cons of each: Examples from personal experience.
  • Mergers/Acquisitions: Advantages/Disadvantages; When to use M&As.
  • Foreign Direct Investment (FDI): Advantages/Disadvantages; what is it? Which markets to enter directly; risks and rewards; Examples from personal experience.
  • Working in the “host country”
  • Local laws.
  • Local politics
  • Local employment
  • Import Compliance
    • Duties, classification, HTS, valuation, commercial invoice, ACE filing, SEDs, C-TAP, FTAs, FTZs, NAFTA, Customs, country of origin, regulations, interpretations, litigation (CIT), antidumping, duty drawback, audits
  • Export compliance
    • Process, procedures/ECCNs classifications
    • Prepare licenses, (DSPs) (Denied Party Screening)
    • Agreements (TAAs) (MLAs) (WDAs)
    • Exemption analysis/recommendations (VDS)
    • Non-transfer and end-user certificates
    • Registrations and other authorizations under US and foreign law
    • Support all functional teams
    • Work with freight forwarders
  • Conclusion/Review take-away

Who Will Benefit:

  • Senior Management
  • Marketing Head
  • Business Development
  • Country Heads
  • Trade and Logistics Personnel
  • Export Managers
  • Export Compliance
  • Documentation

Instructor Profile:

Douglas Cohen, has for more than 15 years, been at the forefront of international trade and transactions. With senior positions in private law practice, the European Union, the U.S. Department of Commerce, and the global airline industry, Mr. Cohen has developed substantial expertise in import-export compliance, international contracts, anti-trust, intellectual property, data privacy, aviation/aerospace, and EU law and policy.

At present, he is Senior Manager for Global Trade and Contracts at Worldwide Trade and Legal Associates (WWTL), where he provides legal and strategic counsel to companies seeking to develop and expand foreign markets. In addition, Mr. Cohen directs the Compliance Training division at WWTL, where he works with companies to create and improve their import-export, anti-bribery, antitrust, and intellectual property compliance procedures. Major clients include leaders in aerospace, aviation, information technology, software, semiconductors, and telecommunications.

Mr. Cohen has been asked to teach international trade, global business, and international law at several universities in the United States, Asia, the Near East, and Europe. He is the author of numerous publications and training DVDs in the fields of import-export compliance, international negotiations, foreign market entry, cross-cultural communications, Internet law, data privacy, and intellectual property protection.

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