Why Good Companies Go "Bad" - By Trying to Be Somebody They're Not

• Date: December 02, 2009
• Source: www.ravenworks.com

Business strategies need to be inline with the vision and goal of the company. It’s ok to derive inspiration from competitors but trying to outsmart competition by aping them is bad news. This illustrative case study brings to the fore how good businesses can go bad by losing focus on one’s core competencies. Even inappropriate plans of business diversification can be a killer. All Management decisions should be inline with stakeholder sentiments and expectations.