6,379 Covered Entity Social Media Sites and Counting: what to know and do before you join the list

Why Should You Attend:

• Can you pay loyal patients a fee for posting positive comments?
• What about a frequent patient discount?
• Are you prepared for the fallout from your workforce members posting of unflattering comments about you, other workforce members and even patients?
• What can you appropriately do about unhappy patients who generate ugly or possibly defamatory posts?
• Do you know what your written policies and procedures should say about social media use?
• What should you add to your sanctions policy?
• How to use social media effectively during a community-wide disaster?

This 90-minute webinar will discuss the numerous legal and compliance risks that surround a covered entity’s creation and use of social media to attract and retain patients.

Areas Covered in the Webinar:

• Why use social media at all?
• Why are the dangers of using social media to carry out professional functions with patients?
• What are the common sense limits of promoting the practice on social media?
• Why prohibit workforce members’ references to the practice when posting to their own or others’ social media pages?
• What should be covered in an effective workforce social media use policy?
• Gaining by-in and building workforce support for effective social media policies and procedures
• Trust but verify compliance
• Preparing for the worst: responding to vicious or even defamatory patient social media posts

Who Will Benefit:

This webinar will provide valuable assistance to any covered entity or business associate including medical offices, group practices, hospitals, academic medical centers, insurers, law firms, accounting firms, shredding companies, data storage facilities, systems vendors, and billing services. Workforce personnel who should attend include:

• Compliance director
• CEO
• CFO
• Privacy Officer
• Security Officer
• Information Systems Manager
• HIPAA Officer
• Chief Information Officer
• Health Information Manager
• Healthcare Counsel/lawyer
• Office Manager
• Contracts Manager

Instructor Profile:

Paul Frisch, served as the General Counsel to a physician trade association for almost 25 years, until 2009. He is the Compliance Services Director for Apgar and Associates, where he counsels covered entity and business associate clients nationally on issues related to HIPAA Privacy and Security Rules, including compliance strategic planning, breach investigation, risk analysis, compliance audits, and Health Information Exchange implementation.

Long involved in regulation and compliance issues, in 2003, Paul was the Vice-Chair of the Oregon Legislature’s Task Force on Medical Privacy and assisted in securing the passage of comprehensive legislation to conform Oregon’s healthcare privacy laws to the federal HIPAA regulation. He served as a member of the Oregon Governor’s Health Information Security and Privacy Collaboration (HISPC), laying the groundwork for exchange of electronic health information statewide. He has also counseled clients in compliance matters relating to the Stark Law, fraud and abuse, HIPAA, and PCI DSS as well as other consumer protection rules and regulations. Paul is a member of the International Association of Privacy Professionals.

Co-author of a book on supporting physicians in professional crisis published by Oxford University press, Paul is a founding advisory board member of physicianlitigationstress.org. This website is dedicated to decreasing the likelihood that any practitioner involved in or facing the threat of medical malpractice litigation has to do so alone.

Since 2004 Paul has been an adjunct professor at the University Of Oregon School Of Law in Eugene, Oregon where he teaches Health Law as well as Bioethics to second and third year students.

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