Why Should You Attend:
For branded companies, finding ways to strengthen patent protection can be worth billions of dollars.
For generic companies, being first-to-market can yield competitive advantages that last for years.
Whether your specialty is in branded drugs, generic drugs, or elsewhere in the drug discovery/delivery value chain, this webinar will teach you how to anticipate and prepare for revenue-changing events.
When drug patents expire or are invalidated billions of dollars in value can shift from branded to generic drug companies. Innovative pharmaceutical companies are challenged to prioritize high-value launches and find the best ways to protect their drugs. Generic companies seek to find right-sized market-entry opportunities and to compete with other potential generic entrants. And, 505(b)(2) hybrid drugs add complexity by blurring the lines between branded and generic drugs.
This webinar will lay out the competitive landscape for branded and generic drug launches, and strategies to find and evaluate opportunities.
Areas Covered in the Webinar:
Who Will Benefit:
Yali Friedman, Ph.D. has more than 20 years’ experience providing business intelligence to life science companies. He was recently named one of the 100 most influential people in biotechnology by Scientific American. He is also author of the MBA-level textbook Building Biotechnology and publisher of the Journal of Commercial Biotechnology.
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