Canadian Advertising and Marketing of Pharmaceuticals, Medical Devices and Natural Health Products

Instructor: Sara Zborovski
Product ID: 703760
  • Duration: 60 Min

recorded version

1x Person - Unlimited viewing for 6 Months
(For multiple locations contact Customer Care)
Recorded Link and Ref. material will be available in My CO Section
Last Recorded Date: Jan-2015

Training CD / USB Drive

One CD/USB is for usage in one location only.
(For multiple locations contact Customer Care)
CD/USB and Ref. material will be shipped within 15 business days

Customer Care

Fax: +1-650-362-2367


Read Frequently Asked Questions

This webinar will provide attendees an overview of the relevant statutes, including the Competition Act, Food and Drugs Act and relevant regulations and information about the existence and operation of Canadian advertising pre-clearance agencies. The rules around advertising and marketing health products will be explained using examples, and hot topics in advertising and marketing will be covered, including the use of social media, testimonials and endorsements.

Why Should You Attend:

This advanced webinar will cater to all companies in the health product industry (including external advisors and consultants) who do business, or want to do business, in or with Canada and specifically, companies who advertise and/or market pharmaceuticals (prescription and over-the-counter), medical devices or natural health products in Canada.

These companies should be aware of the strict rules around advertising in Canada, and the penalties for being found offside these rules so that appropriate business decisions can be made. More and more, advertising and marketing campaigns are pushing the boundaries - particularly in the age of social media - and it is important that businesses be able to take appropriate risks to keep up with the competition without steering away from the rules and restrictions.

An error can be costly: Health Canada’s enforcement provisions include the ability to impose strict penalties and jail time, order a stop sale and/or product recall. The costs of doing business are becoming increasingly high, but for companies that can navigate the system appropriately, the benefits of innovative marketing campaigns are numerous.

Areas Covered in the Webinar:

  • Introduction to the general principles of advertising and marketing law in Canada:
    • The Competition Act
    • The Canadian Code of Advertising Standards
  • The prohibition on false and misleading advertising
  • Claim substantiation
  • General rules around advertising and marketing drugs and natural health products, including rules around packaging and labelling
  • Use of advertising pre-clearance agencies
  • Hot topics:
    • The use of social media
    • Testimonials
    • Endorsements
  • The importance of privacy laws

Who Will Benefit:

  • Regulatory affairs personnel
  • Marketing staff
  • Business development or legal personnel within any pharmaceutical, medical device or natural health product (dietary supplement) company that advertises or markets product in Canada
  • External consultants who advise pharmaceutical, medical device or natural health product (dietary supplement) companies on advertising and/or marketing product in Canada

Instructor Profile:

Sara Zborovski is a partner at the law firm of Davis LLP in Toronto. She assists companies regulated by Health Canada and the FDA obtain market access and in all areas of compliance.

Ms. Zborovski works with companies to get products from idea to market, and provides strategic advice on: compliance strategies, including advertising and marketing programs (including label review), pharmaceutical marketing and pricing requirements (including matters relating to provincial formulary listing), compliance programs relating to manufacturing and import (establishment licensing, GMP programs, post-market reporting obligations, and packaging), and intellectual property issues. She advises clients on federal and provincial privacy laws, particularly as these relate to the healthcare space, and federal and provincial access to information and freedom of information matters.

Ms. Zborovski also works with clients in all industries in matters relating to product safety, including crisis management, advocacy before the Inspectorate and product recalls.

Topic Background:

The advertising and marketing of pharmaceuticals (prescription and over-the-counter), medical devices and natural health products is highly regulated in Canada, and differs significantly from the US. A number of overlapping statutes govern what companies can say about these products, and the implications for being found outside these laws are substantial.

Canada has a unique system whereby advertising pre-clearance agencies are relied upon to ensure appropriate marketing. These agencies have their own codes, which include dispute resolution mechanisms. It is important that companies understand the parameters within which these agencies operate, and the availability of the dispute resolution mechanisms to address trade complaints. Finally, Canada’s privacy laws impact the collection of personal information through advertising and marketing campaigns, and must be considered by anyone engaging in such activities.

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Refund Policy

Registrants may cancel up to two working days prior to the course start date and will receive a letter of credit to be used towards a future course up to one year from date of issuance. ComplianceOnline would process/provide refund if the Live Webinar has been cancelled. The attendee could choose between the recorded version of the webinar or refund for any cancelled webinar. Refunds will not be given to participants who do not show up for the webinar. On-Demand Recordings can be requested in exchange.

Webinar may be cancelled due to lack of enrolment or unavoidable factors. Registrants will be notified 24hours in advance if a cancellation occurs. Substitutions can happen any time.

If you have any concern about the content of the webinar and not satisfied please contact us at below email or by call mentioning your feedback for resolution of the matter.

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