Why Should You Attend:
The UK is a key market in Europe for launching new medicines with its tradition of free pricing and a world leading agencies for Health Technology Assessment (HTA) including the National Institute for Health and Care Excellence (NICE) and the Scottish Medicines Consortium (SMC). Companies need to understand the two main options for the regulation of pharmaceutical prices in order to optimize the commercial opportunity for their products and portfolios whilst navigating the HTA landscape. Whilst HTA methods are key for individual products, shaping the policy environment for HTA affects portfolios and the industry as a whole. Upon completion of this webinar, attendees will understand:
Areas Covered in the Webinar:
Who Will Benefit:
Leela Barham is an independent health economist and policy expert. She has worked on issues affecting the health care system and the pharmaceutical industry for over a decade.
Her work on the pharmaceutical industry has ranged from supporting a major research based pharmaceutical company on negotiations of the UK's Pharmaceutical Price Regulation Scheme (PPRS) to working with patient groups as they shape and influence policy that affects market access. She has worked beyond the UK too; working with others to benchmark countries Health Technology Assessment (HTA) systems as well as on issues affecting all markets including transparency.
She has a MSc in health economics from York University and a BSc in Economics from Nottingham University.
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