Managing Communication in a Crisis and Protecting Your Brand


Instructor: Michael Barrio
Product ID: 705448

  • Duration: 60 Min
This webinar will focus on the effective crisis communication strategies. Attendees will learn best practices to protect their organization’s brand in the time of crisis.
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Why Should You Attend:

In today’s business, tech, and social landscape, crisis is always just around the corner. It’s not a matter of IF, but WHEN. Are you prepared?

From tornados to cyber-attacks and everything in between, organizations routinely experience crisis that place them in the precarious and unpredictable position of safeguarding its members as well as its own reputation. Adequately addressing and managing stakeholder trust and expectations along with reputational risk requires timely and effective communication with internal and external stakeholders. How an organization responds in these situations can tip the risk scales in their favor. Without an effective communication program, organizations can quickly discover a very reactive (often litigious) situation from which they may never fully recover.

The focus of this webinar is crisis management communications. This webinar helps Executive Management and the Board Members assess strategies for an effective, proactive communication program.

Learning Objectives:

  • Analyze effective crisis communication strategies
  • Record positive and negative communication results
  • Assess the roles of key players in effective communication from the Board and Executive Management to Operations and the Call Center
  • Define criteria for the organization’s program

Areas Covered in the Webinar:

  • Examples of situations where crisis communications is imperative
  • How poor (or no) communication can damage your brand or even create an environment ripe for lawsuits
  • The three stages of crisis communications
  • Communication timing and delivery
  • Tips on developing the bank's communication program
  • Take-away: The Crisis Communications Checklist

Who Will Benefit:

This webinar is designed for anyone in the bank responsible for providing customer communication during an incident, including Operations, Retail, and Senior Management, and is also appropriate for individuals who manage the bank’s reputation, branding, compliance, or communications including:

  • Organizational Communications staff
  • Leadership
  • Board Members
  • Audit and Internal Controls Staff
  • Business Continuity Personnel
  • Compliance Manager
  • HR Manager
  • Information Security Personnel
  • Marketing and Sales Team
  • Operations Compliance Staff
  • Risk Management Professionals
Instructor Profile:
Michael Barrio

Michael Barrio
President, Albuquerque Rotary del Sol

Michael Barrio is an advocacy, communications, and branding specialist with extensive experience in the credit union, entertainment, and high-tech industries as well as state and federal government. He most recently served as Managing Partner & Vice President of Public Affairs for Albuquerque lobbying and public affairs shop, Leverage Point, whose work was pivotal in bringing data breach legislation to New Mexico. He spent several years in Los Angeles, CA and gained extensive expertise in corporate human resources and communications, organizational development and alignment, and media relations during his tenure at The Walt Disney Company and Yahoo!, Inc. Michael also taught at New Mexico State University as an adjunct professor in Business & Professional Communication, Technical & Scientific Communication, Contemporary Identity Politics, and all levels of composition. He spends a lot of time on the national speaking circuit as an expert in corporate strategic crisis communications and incident response and, in his spare time, he serves as Founder and Editor-In-Chief for digital publication, Scruff & Vigor. He is passionate about professional and corporate ethics and remains a continuing Daniels Fund Ethics Initiative Fellow and advocate, for whom he designs corporate ethics-focused college curricula. Michael serves on the Steering Committee for the New Mexico Health Equity Partnership, the Economic Development and Entrepreneurial/Technology Committees for NMACI, currently serves as President of Albuquerque Rotary del Sol, and has recently been nominated to serve as Honorary Commander at Kirtland Air Force Base. Originally from Las Cruces, he and his wife Erin live in Albuquerque, NM.

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Refund Policy

Our refund policy is governed by individual products and services refund policy mentioned against each of offerings. However in absence of specific refund policy of an offering below refund policy will be effective.
Registrants may cancel up to two working days prior to the course start date and will receive a letter of credit to be used towards a future course up to one year from date of issuance. ComplianceOnline would process/provide refund if the Live Webinar has been cancelled. The attendee could choose between the recorded version of the webinar or refund for any cancelled webinar. Refunds will not be given to participants who do not show up for the webinar. On-Demand Recordings can be requested in exchange. Webinar may be cancelled due to lack of enrolment or unavoidable factors. Registrants will be notified 24hours in advance if a cancellation occurs. Substitutions can happen any time. On-Demand Recording purchases will not be refunded as it is available for immediate streaming. However if you are not able to view the webinar or you have any concern about the content of the webinar please contact us at below email or by call mentioning your feedback for resolution of the matter. We respect feedback/opinions of our customers which enables us to improve our products and services. To contact us please email [email protected] call +1-888-717-2436 (Toll Free).




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