Why Should You Attend:
Direct-to-Consumer (DTC) advertising involves various platforms to convey a message, such as broadcast media, print media, social media and the internet. Each of these platforms have special criteria to define what you can and cannot do. FDA treats those criteria in a stringent manner. FDA "trolls" these platforms to catch firms running fowl of the FDA's guidance on DTC. If they catch you, they can.
FDA’s evaluation DTC advertising covers the explicit messages, the implied messages and how the message was conveyed. The later perspective has ventured into applied principles of cognitive psychology to determine what and how a firm communicates to a consumer on the conscious and unconscious level of awareness. Firms need to be vigilant on these different levels, which creates an uncomfortable situation for regulatory affairs staff and marketing staff, neither of whom may sufficiently familiar with the issues. If firm's that do not understand FDA's regulatory approach to DTC, the consequences can be costly. This webinar will bring attendees up to speed so you are clearer about when DTC advertising makes you ripe for legal picking by the FDA.
Areas Covered in the Webinar:
Who Will Benefit:
Casper (Cap) Uldriks, through his firm “Encore Insight LLC,” brings over 32 years of experience from the FDA. He specialized in the FDA’s medical device program as a field investigator, served as a senior manager in the Office of Compliance and an Associate Center Director for the Center for Devices and Radiological Health (CDRH.) He developed enforcement actions and participated in the implementation of new statutory requirements. His comments are candid, straightforward and of practical value. He understands how the FDA thinks, how it operates and where it is headed. Based on his exceptionally broad experience and knowledge, he can synthesize FDA’s regulations, policies and procedures into a coherent picture.
Registrants may cancel up to two working days prior to the course start date and will receive a letter of credit to be used towards a future course up to one year from date of issuance. ComplianceOnline would process/provide refund if the Live Webinar has been cancelled. The attendee could choose between the recorded version of the webinar or refund for any cancelled webinar. Refunds will not be given to participants who do not show up for the webinar. On-Demand Recordings can be requested in exchange. Webinar may be cancelled due to lack of enrolment or unavoidable factors. Registrants will be notified 24hours in advance if a cancellation occurs. Substitutions can happen any time.If you have any concern about the content of the webinar and not satisfied please contact us at below email or by call mentioning your feedback for resolution of the matter. We respect feedback/opinions of our customers which enables us to improve our products and services. To contact us please email [email protected] call +1-888-717-2436 (Toll Free).
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