Substantiation of Food Marketing Claims: FDA and FTC Requirements


Instructor: Leslie T Krasny
Product ID: 703029
Training Level: Intermediate

  • Duration: 75 Min
This webinar will cover FDA and FTC requirements for substantiating labeling and advertising claims. It will cover best practices in substantiating your claims, legal developments, and defenses.
Last Recorded Date: Jul-2013


1 Person Unlimited viewing for 6 month info Recorded Link and Ref. material will be available in My CO Section
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Read Frequently Asked Questions

Why Should You Attend:

Marketing claims for foods and supplements have increased in recent years, as have challenges from regulatory agencies, public prosecutors, industry self-regulatory organizations, and private plaintiffs (class actions). But even if claims are worded properly, a lack of adequate substantiation, on a product-by-product basis, can result in significant liability.

This webinar will focus on the nature and degree of substantiation necessary to support food marketing claims, including health-related benefits and comparisons to competitors’ products. Best practices, legal developments, and defenses will also be covered.

In order to effectively manage risk, proposed marketing claims should be evaluated at an early stage, so that changes can be made if there are problems with substantiation.

Areas Covered in the Webinar:

  • FDA requirements for substantiating labeling claims
  • FTC requirements for substantiating advertising claims
  • NAD standards
  • Overview of state consumer protection laws
  • Case law trends
  • Risk assessments for substantiation of claims

Who will Benefit:

  • Executives of food and dietary supplement companies
  • Regulatory Affairs professionals
  • Legal Counsel for food and dietary supplement companies
  • Marketing Managers
  • Research and Development scientists

Instructor Profile:

Leslie T.Krasny, is a partner in the law firm of Keller and Heckman LLP, and manages the San Francisco office. She practices regulatory law, focusing on food and dietary supplements. Her areas of expertise include safety, labeling, advertising, recalls, inspections, ingredient evaluation, claim substantiation, Proposition 65, and biotechnology. Her clients include growers, manufacturers, distributors, importers, retailers, food service chains and trade associations, and she serves as General Counsel to the Produce Marketing Association. She is a frequent speaker and writer on food law issues, serves on the Food and Drug Law Institute’s Board of Directors and its Food and Dietary Supplements Committee, and is a member of the Editorial Advisory Board of Food Processing Magazine.

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Refund Policy

Our refund policy is governed by individual products and services refund policy mentioned against each of offerings. However in absence of specific refund policy of an offering below refund policy will be effective.
Registrants may cancel up to two working days prior to the course start date and will receive a letter of credit to be used towards a future course up to one year from date of issuance. ComplianceOnline would process/provide refund if the Live Webinar has been cancelled. The attendee could choose between the recorded version of the webinar or refund for any cancelled webinar. Refunds will not be given to participants who do not show up for the webinar. On-Demand Recordings can be requested in exchange. Webinar may be cancelled due to lack of enrolment or unavoidable factors. Registrants will be notified 24hours in advance if a cancellation occurs. Substitutions can happen any time. On-Demand Recording purchases will not be refunded as it is available for immediate streaming. However if you are not able to view the webinar or you have any concern about the content of the webinar please contact us at below email or by call mentioning your feedback for resolution of the matter. We respect feedback/opinions of our customers which enables us to improve our products and services. To contact us please email [email protected] call +1-888-717-2436 (Toll Free).




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