High Impact Communications [B2B and B2C]: Writing Effective Emails, Letters, Memos, and Social Media Posts


Instructor: Carly Souther
Product ID: 705661

  • Duration: 60 Min
In this communication best practice webinar you will learn how to write high impact emails, letters, memos and social media posts which conveys the content and context in the best way to have high impact on target audience. Learn how to formulate message, correspondence based on relationships, tone in written form. Understand major email mistakes and write purposeful and reader-focused emails.
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Why Should You Attend:

Well-written communication can motivate and activate a target audience. You have many opportunities to engage your colleagues, customers, and business partners with written words. If your communication contains misspellings, grammatical errors, typographical errors, punctuation errors, and incorrect words and emotion, you will miss connecting. If you miss the connection, your audience may not respond with the intended actions.

This session will help you reach your audience through improved writing. You will walk away with a new approach to written communications. From proper grammar to concise formulas, you will learn best practices to improve your writing daily.

Areas Covered in the Webinar:

  • Structured Formula: What is the Purpose of the Message? What are the Supporting Details of the Program? What are the next steps to be taken?
  • Discuss appropriate correspondence based on the relationships of the parties to the communication
  • How to Convey Tone or Attitude in Written Form
  • Balancing Content (Need-to-Know Information) & Context (Nice-to-Know Information)
  • Managing Email: Permanence of Messages, Professional and Reputational Concerns, Problems with Socialization
    1. Defining the major email writing mistakes
    2. Writing purposeful, reader-focused emails
    3. Employing a comprehensive checklist for quality controlling your most important emails
    4. Using a standard, recognizable structure to assure reading ease
    5. Checking emails for a respectful tone without losing the central points
    6. Collecting tips for attaching, copying, forwarding, and receipting
  • Handling Professional Correspondence: Controlled Emotions, Concise Composition, Thoughtful Attachments
  • Grammar Tips & Techniques
  • The Importance of Templates & Examples of Templates for Various Types of Correspondence

Who Will Benefit:

  • Regulatory Affairs
  • Risk Management
  • Compliance Managers
  • Audit Managers
  • Bank & Finance Managers
  • Safety and Quality
  • Environmental Compliance
  • Biotechnology
  • Clinical Research
  • Drug Administration
  • Laboratory Compliance
Instructor Profile:
Carly Souther

Carly Souther
COO and General Counsel, iTrain OnDemand

Carly Souther is General Counsel and COO of iTod. She is a member of the Florida Bar and has a J.D. from The Florida State University College of Law. She provides in-depth legal research and analysis of banking rules, regulations, and case law for iTod's speakers and clients alike.

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Refund Policy

Our refund policy is governed by individual products and services refund policy mentioned against each of offerings. However in absence of specific refund policy of an offering below refund policy will be effective.
Registrants may cancel up to two working days prior to the course start date and will receive a letter of credit to be used towards a future course up to one year from date of issuance. ComplianceOnline would process/provide refund if the Live Webinar has been cancelled. The attendee could choose between the recorded version of the webinar or refund for any cancelled webinar. Refunds will not be given to participants who do not show up for the webinar. On-Demand Recordings can be requested in exchange. Webinar may be cancelled due to lack of enrolment or unavoidable factors. Registrants will be notified 24hours in advance if a cancellation occurs. Substitutions can happen any time. On-Demand Recording purchases will not be refunded as it is available for immediate streaming. However if you are not able to view the webinar or you have any concern about the content of the webinar please contact us at below email or by call mentioning your feedback for resolution of the matter. We respect feedback/opinions of our customers which enables us to improve our products and services. To contact us please email [email protected] call +1-888-717-2436 (Toll Free).




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