Code of Conduct for Sales and Marketing Professionals

Speaker

Instructor: Barney Kramer
Product ID: 704610

Location
  • Duration: 90 Min
This training program will define the role of ethics in sales and marketing. Attendees will understand the relationship between sales and marketing today and how it has changed. The program will also discuss the buying process of today’s customer and set out best practices for developing a code of ethics.
Purchase option for this webinar is currently unavailable. Please contact our Customer Care for more info. Webinar All Access Pass Subscription

 

Customer Care

Fax: +1-650-362-2367

Email: [email protected]

Read Frequently Asked Questions

Why Should You Attend:

Many in sales and marketing have begun to realize that their very survival can depend on delivering a product or service that performs as promised. Today much of the buying decision has been narrowed by consumers and buyers to a chosen few before they ever engage in the actual discussion with a sales professional.

The key topic in this webinar discussion is how a company’s ability to survive is increasingly dependent on true sales and marketing professionals who follow a code of conduct wherein the interests of the buyer has become essential to continued results and long term success.

Learning Objectives:

  • Define the role of ethics in sales and marketing.
  • Historical survey of ethics in sales and marketing.
  • Understand the relationship between sales and marketing today and how it has changed.
  • The buying process of today’s customer.
  • Develop a code of ethics.
  • Application of a code of ethics.

Areas Covered in the Webinar:

  • Why a code of ethics is critical to success
  • What elements it should contain
  • Examples of the application of these elements to clients and prospects
  • Ethics as applied to our employers
  • The role of service in ethics
  • Ethics changes in marketing
  • Ethical impacts on continuing education
  • Certifications available

Who Will Benefit:

This webinar will provide valuable assistance to all personnel in:

  • Business to business sales
  • Business to consumer sales
  • Marketing professionals at all levels
  • Sales professionals at all levels
  • Brand managers
  • Project managers
  • Manufacturing
  • Vice presidents, directors, and managers of human resources
  • Business development
  • Chief talent officers
  • Recruiters/ consultants / third party hiring agencies
  • Company / business owners
  • Supervisors
  • Firms of all sizes that hire employees in California

Instructor Profile:

Barney Kramer, J.D., is the founder and president of Strategic Management Resource Associates, LLC, a full service business management and consulting business in the San Joaquin Valley. Mr. Kramer has over 40 years of management, leadership, sales and marketing experience at all levels of business including startups and turnarounds, strategic growth and expansion, marketing and sales, executive recruiting and staffing, and leadership development and training.

He has a Juris Doctorate and has been an adjunct professor at UOP. He has written numerous business articles over the years and is an accomplished speaker, trainer, and coach. He is a business speaker and regular guest on business audio shows. He understands the need for change to meet today’s ultra-competitive markets and how to bring that change about. Mr. Kramer combines the best of traditional practices with the best of today’s new methodologies and tools in a way that is easily understandable and can be immediately applied to a business looking to improve their profitability and viability for the future.

Topic Background:

Codes of conduct for sales and marketing professionals were infrequently spelled out in much of history and the phrase “caveat emptor” was often the guiding light for the behavior of many in these industries. Some with higher ethics chose to be guided by general principals such as the “Golden Rule” but too often the majority lived by the letter of the law versus the intent of the law. They justified and rationalized their methods and techniques under many different guises and excuses to produce victory in the marketplace. As technical complexity grew over the years, truth and facts were often viewed by relevancy which made it increasingly difficult to make decisions about products and services. The law followed with increasing levels of consumer protection which in turn were followed by more and more fabrication to accomplish the sales objectives until it was nearly impossible to make a well informed buying decision on nearly anything.

Follow us :

 

 

Refund Policy

Our refund policy is governed by individual products and services refund policy mentioned against each of offerings. However in absence of specific refund policy of an offering below refund policy will be effective.
Registrants may cancel up to two working days prior to the course start date and will receive a letter of credit to be used towards a future course up to one year from date of issuance. ComplianceOnline would process/provide refund if the Live Webinar has been cancelled. The attendee could choose between the recorded version of the webinar or refund for any cancelled webinar. Refunds will not be given to participants who do not show up for the webinar. On-Demand Recordings can be requested in exchange. Webinar may be cancelled due to lack of enrolment or unavoidable factors. Registrants will be notified 24hours in advance if a cancellation occurs. Substitutions can happen any time. On-Demand Recording purchases will not be refunded as it is available for immediate streaming. However if you are not able to view the webinar or you have any concern about the content of the webinar please contact us at below email or by call mentioning your feedback for resolution of the matter. We respect feedback/opinions of our customers which enables us to improve our products and services. To contact us please email [email protected] call +1-888-717-2436 (Toll Free).

 

 

+1-888-717-2436

6201 America Center Drive Suite 240, San Jose, CA 95002, USA

Follow Us

facebook twitter linkedin youtube

 

Copyright © 2023 ComplianceOnline.com MetricStream
Our Policies: Terms of use | Privacy

PAYMENT METHOD: 100% Secure Transaction

payment method