Code of Conduct for Sales and Marketing Professionals: From Making the First Call to Networking to Closing the Deal

Why Should You Attend:

• How is a cold call made?
• Who is it that you want to meet with?
• Are there rules to sending a sales/marketing e-mail so as not to offend the prospect?
• How can I close a prospect that is on the fence in terms of buying?

As a sales or marketing professional, your primary job is to get in front of the decision maker to close the deal. This may involve making a cold call, attending networking events or creating an effective marketing plan. This webinar will address the common issues associated with sales and marketing practices and how to avoid impacting the prospect negatively.

Areas Covered in the Webinar:

• 5 tips to close more deals sooner – 101 sales tips
• Cold calling 101
• Why you aren’t closing more deals and how to fix it
• Large, mid-sized and small accounts - why they're all important
• The 3 most important questions to ask at any sales meeting
• Making these 3 sales mistakes can ruin your business
• Best practices for distinguishing yourself from your competition without ticking off the prospect
• Promotion/marketing 101 - getting your name in front of the right people now
• How are you branding yourself to your target audience
• Getting the word out about your product, services and you
• Direct mail vs e-mail marketing: what works and what doesn’t
• How to get started (and get the most )of social media marketing
• Top 10 tips for marketing and promoting your business now
• Networking 101
• Dos and don’ts
• How to get the most out of a networking event
• What to do once you’ve made contact
• Closing the deal
• Weeding out people you don’t want to do business with

Who Will Benefit:

This webinar will provide valuable assistance to all personnel in:

• Small/mid-size businesses
• Sales managers/directors
• Marketing managers/directors
• Business development managers/directors

Instructor Profile:

Anthony Wilkins, is the author of Telemarketing Success for Small and Mid-Sized Firms, The Single Person’s Cookbook, and Surviving the Economy -Tips from Small Business Owners from Across the Globe. He has been featured in the media on Channel 7's (ABC) The View from the Bay, Progressive Pulse Magazine, B.A.R (Bay Area Reporter) and the 10% Show.

Mr. Wilkins is a much sought after lecturer and speaker for The Learning Annex, CIIS (California Institute of Integral Studies) and The Academy of Art College -SF. He is the host of the internet sensation Small Business Forum Radio offering tips from small business experts from around the globe. The show boasts of nearly 125,000 listeners in under 4 years since it’s been on air. His guests have included famed singer/songwriter Julia Fordham, and San Francisco mayoral candidates, Dennis Herrera, Bevan Dufty and Phil Ting.

Mr. Wilkins was also recently nominated for a Small Business Advocate Award by the San Francisco Small Business Network and has expanded his media platform in January 2014 by launching Small Business Forum Magazine (SBFM), an online magazine dedicated to helping small business owners find resources, share stories and find leads.

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