Doing Competitive Intelligence Yourself - How to add CI to your personal corporate toolbox
Instructor:
John McGonagle
Product ID: 702768
- Duration: 60 Min
Why Should You Attend:
Competitive intelligence professionals play a vital role in developing a successful customer relationship management (CRM) strategy in the organizations. Traditional CI is premised on a reactive, two-part relationship—that is, a CI professional responding to what you identify as a need, usually the result of seeing a new threat. But by doing some of this yourself, you can change the nature of the CI process from reactive to proactive.
- What is Competitive intelligence (CI) and why should you care about it?
- How can CI help you in good business decision making?
- How does doing your own CI research is differ from using a CI professional?
This one hour training will help attendees in finding answers for these questions and will empower them with the tools and techniques of CI.
Why not just always use an internal CI team or an outside CI consultant? There is nothing wrong with those options, and this course will discuss them. It will emphasize on when and how to plan your own research and how to create a CI tool box. It will provide attendees comprehensive knowledge on the research techniques and what are the best sources of raw data.
Areas Covered in the Seminar:
This one hour competitive intelligence training will discuss the following topics:
- What is CI and why should you care about it?
- How can CI help you do your job better?
- How does doing it yourself differ from using a CI professional?
- Creating your own CI toolbox
- Dealing with your intellectual blinders
- Figuring out what you really need to know
- Planning your research
- Best sources for raw data
- Creating and using your own network
- Finishing your work
- Making sense of your data
- When & where to get help
- Being a better client
Who Will Benefit:
This competitive intelligence training will be valuable for the following personnel who want to practice ethical and legal business best practices:
- Market research executives and managers
- Product managers
- Sales executives and managers
- Strategic planners
- Marketing managers and executives
- Research & development managers
- Crisis management team members
- Corporate security teams
John McGonagle, is the Managing Partner of The Helicon Group, a global competitive intelligence research, analysis, and consulting firm. The Society of Competitive Intelligence Professionals presented him with its highest award, the Meritorious Award, in 2007. He has presented on CI in a dozen countries, and is a very highly rated presenter. John is the co-author of 10 books on competitive intelligence, the newest of which, Proactive Intelligence - The Successful Executive’s Guide to Intelligence, is available in hard copy and eBook editions. He can be reached at [email protected].
Topic Background:
If you do CI research yourself, it will differ from how a CI professional would do it for you. Traditional CI is premised on a reactive, two-part relationship—that is, a CI professional responding to what you identify as a need, usually the result of seeing another new threat. But, by doing some of this yourself, you can turn CI from being reactive to being proactive.
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