Course Description:

Marketing claims that promote the nutritional value, ingredient quality, and health-related benefits of food have increased significantly in recent years because of consumer expectations and competitive pressures. The amount of product and scientific information being communicated is also greater due in part to the use of company web sites. This has resulted in more enforcement actions by regulatory agencies, complaints raised through industry self-regulatory bodies, and a flood of class action lawsuits under state consumer protection laws. When there is a threatened or filed class action lawsuit regarding food marketing claims, key decisions will be based on an analysis of both substantive and procedural issues, in light of regulatory and litigation developments.

This seminar will review the regulatory framework for food marketing claims and will discuss the strategies for effectively defending enforcement actions, self-regulatory matters and lawsuits.

It will focus on current food marketing regulations, enforcement actions, self-regulatory complaints, nutrient content claims, health claims, structure/function claims, substantiation criteria , food safety warning letters, factual defenses, proposition 37 on litigation claims, food labeling advertising, California (17200/CLRA) claim, CLRA Letters, dispositive motions, class certification motions.

Course Objectives:

  • Review the regulatory framework for food marketing claims.
  • Address the types of claims that have triggered enforcement actions, self-regulatory complaints and class action lawsuits.
  • Discuss strategies for effectively defending enforcement actions, self-regulatory matters and lawsuits.
  • Highlight best practices for evaluating claims and managing risk.
  • Present workshop, with hypotheticals, to allow attendees to apply information and learn practical skills

Who will Benefit:

  • Regulatory Affairs
  • Marketing Professionals
  • Legal Personnel
  • Senior Executives
  • Public Affairs Personnel
  • Advertising Agencies
  • Food Scientists

Course Outline:

Day One (8:30 AM – 5:00 PM) Day Two (8:30 AM – 12:30 PM)

Registration Process: 8:30 AM – 9:00 AM

Session Start Time: 9:00 AM

  1. Statutory/Regulatory Framework
    1. FDA and FTC
    2. Industry Self-Regulatory Bodies
    3. Types of Claims
      1. Natural
      2. Nutrient Content Claims
      3. Health Claims
      4. Structure/Function Claims
    4. Substantiation Criteria (FDA and FTC)
    5. Warning Letters (Followed by Lawsuits)
    6. FTC Actions (Followed by Lawsuits)
    7. Responding to Agency Actions and Self-Regulatory Decisions
  2. Litigation
    1. Types of Claimants
    2. Common Challenges
    3. Causes of Action
    4. How to Develop Factual Defenses
    5. How to Utilize Legal Defenses
      1. Substantive
      2. Procedural
    6. What’s Working/What’s Not
    7. Class Certification Overview
    8. Preemption
    9. Impact of Proposition 37 on Litigation Claims
  3. Best Practices – Labeling and Advertising Review
  4. Best Practices – Litigation Risks

  1. Workshop – Assessing the Risks of Labeling and Advertising Claims
  2. Workshop – Cradle to Grave Handling of a California (17200/CLRA) Claim
    1. CLRA Letters
    2. Dispositive Motions
    3. Class Certification Motions
    4. Discovery
      1. Documents
      2. Depositions
    5. Experts
    6. Settlement Issues

Meet Your Instructors

Leslie T Krasny
Partner, Keller and Heckman LLP

Leslie T.Krasny, is a partner in the law firm of Keller and Heckman LLP, and manages the San Francisco office. She practices regulatory law, focusing on food and dietary supplements. Her areas of expertise include safety, labeling, advertising, recalls, inspections, ingredient evaluation, claim substantiation, Proposition 65, and biotechnology. Her clients include growers, manufacturers, distributors, importers, retailers, foodservice chains and trade associations, and she serves as General Counsel to the Produce Marketing Association. She is a frequent speaker and writer on food law issues, serves on the Food and Drug Law Institute's Board of Directors and its Food and Dietary Supplements Committee, and is a member of the Editorial Advisory Board of Food Processing Magazine.

Robert S Niemann
Partner, Keller and Heckman LLP

Robert Niemann joined Keller and Heckman in 2012 as a trial lawyer in the litigation department concentrating his practice in the areas of complex business and commercial litigation, trade secrets, restrictive covenants, unfair business practices, products liability, and environmental toxic torts. Mr. Niemann has extensive experience with class actions, multidistrict litigation, mass torts and major complex cases.

His experience in over 30 years of practice includes representation of manufacturers, distributors, inventors and component suppliers of pharmaceutical products, medical devices, healthcare and food products and various consumer products. In 1997, he was one of 300 attorneys worldwide selected for inclusion in the first edition of An International Who's Who of Product Liability Defense Lawyers, based on surveys and interviews with major corporations and leading products attorneys. He was selected again in 1998 and in several later editions.

He has represented manufacturing companies and numerous consumer and construction equipment manufacturers for contract disputes, royalties, indemnity issues, product labeling and product liability. He has also represented companies for breach of contract, fraud, business torts, unfair competition, unfair business practices and false advertising. He has arbitrated/mediated hundreds of matters in his career, and serves as a Judge Pro Tem for the San Francisco Superior Court for settlement conferences and trials. He is also an appointed arbitrator for the Counties of San Francisco and Marin. He is a panelist for the National Arbitration Forum, a national alternative dispute resolution provider. He has been "AV" rated by Martindale Hubbell his entire career. He was acknowledged in 2013 (and in prior years) as one of California's "Super Lawyers." Additionally, he was named a top rated IP lawyer by American Lawyer Media and Martindale-Hubbell for 2013.

Register Now

Online using Credit card

Get the Invitation
Pre-Register yourself and get the official Invite when venue and dates are announced for this seminar.
Call here to register +1-888-717-2436 or email at [email protected]

Other Registration Option

By order form / PO#

Payment Mode

By Check -
Pay your check to (payee name) “MetricStream Inc” our parent company and Mail the check to:

ComplianceOnline (MetricStream, Inc),
6201 America Center Drive Suite 240
San Jose, CA 95002

By Wire -

Register / Pay by Wire Transfer

Please contact us at +1-888-717-2436 to get details of wire transfer option.

Terms & Conditions to register for the Seminar/Conference/Event

Your Registration for the seminar is subject to following terms and conditions. If you need any clarification before registering for this seminar please call us @ +1-888-717-2436 or email us @ [email protected]

Payment is required before 2 days of the date of the conference. We accept American Express, Visa and MasterCard. Make checks payable to MetricStream Inc. ( our parent company)

Cancellations and Substitutions:
Written cancellations through fax or email (from the person who has registered for this conference) received at least 10 calendar days prior to the start date of the event will receive a refund — less a $150 administration fee. No cancellations will be accepted — nor refunds issued — within 10 calendar days from the start date of the event.

On request by email or fax (before the seminar) a credit for the amount paid minus administration fees ($150) will be transferred to any future ComplianceOnline event and a credit note will be issued.

Substitutions may be made at any time. No-shows will be charged the full amount.

We discourage onsite registrations, however if you wish to register onsite payment to happen through credit card immediately or check to be submitted onsite. Conference material will be given on the spot if it is available after distributing to other attendees. In case it is not available we will send the material after the conference is over.

In the event ComplianceOnline cancels the seminar, ComplianceOnline is not responsible for any airfare, hotel, other costs or losses incurred by registrants. Some topics and speakers may be subject to change without notice.

Attendance confirmation and Documents to carry to the seminar venue:
After we receive the payment from the registered attendee an electronic event pass will be sent to the email address associated with the registrant before 5 working days from the seminar date. Please bring the pass to the venue of the event.

Conference photograph / video:
By registering and attending ComplianceOnline conference you agree to have your photographs or videos taken at the conference venue and you do not have any objections to use these photos and videos by ComplianceOnline for marketing, archiving or any other conference related activities. You agree to release ComplianceOnline for any kind of claims arising out of copyright or privacy violations.


The information presented was very timely, well presented and exactly what I was looking for. This is my first experience with ComplianceOnline. As my company grows and becomes more vulnerable to consumer suits, we felt the need to learn as much as possible. Concerning this subject food marketing cIaims, I think this seminar was a very good example of this information. Thank you ComplianceOnline.
- Nutrition and Labeling Compliance Manager, Wells’ Enterprises, Inc.

This seminar was very interesting, eye opening and educational. This was highly interactive and was similar to an open forum class at school. ComplianceOnline has very professional system and approach in conducting their trainings.
- Manager Quality and Food Safety, Sun Orchard Inc..

Overall it was a good session. It was good to have the regulatory overview with the litigation training.
- Sr. Director Regulatory Affair’s, Pinnacle Foods Group LLC.

I like and value that the presenters didn’t just read from the slides but they were sharing generic case information and examples. Regulatory framework session was highly valuable for me.
- Product Developer, Reckitt Benckiser

The presenters are very knowledgeable. This seminar had a good discussion on food marketing claims.
- Research Scientist, R&D Regulatory, Morningstar Foods

This seminar was covering very specific information and topics. All current issues and events related to food marketing claims were discussed in this course.
- Regulatory/Technical Manager, TH Foods Inc.

Seminar instructors were highly knowledgeable.
- Technical & Regulatory Affairs Manager, North America, Barry Callebaut Canada

Media Partners


Media Partner Benefits
  • Logo and company data on the event website.
  • Logo on the conference material distributed during the conference.
  • Media Partner’s brochure distributed along with conference material.
  • Logo on all the mailings before and after the event.
  • 10% discount to media partner's subscribers.

Media Partner to do
  • Banner (min 728x90 or 468x60) on the Media Partner website.
  • Insertion of the event in the event calendar, both printed and/or online.
  • Announcement article of the conference on the Magazine and/or Website.
  • Dedicated email blast to all subscribers of Media Partner.
  • Article on the Magazine and/or Website after the conference.

Local Attractions

Built in 1915 on the highest point in the city, this cathedral is one of the largest in the country. A replica of St. Peter's in Rome, the building boasts a newly restored 175-foot-high copper dome, a massive rose window, and granite-and-travertine construction.

Set on a bluff overlooking the Mississippi River, the Weisman Art Museum is part of the University of Minnesota campus. You won't miss the trademark Frank Gehry-designed building; its fluid form defies conventional architectural lines, and its metallic finish gleams in the sunlight. The permanent collection is especially strong in American modernist paintings, ceramics, Mimbres pottery, and Korean furniture.

This living history museum commemorates the establishment of a fort here in the wilderness in 1819 by Col. Josiah Snelling and his troops, who opened the area for homesteaders. Costumed guides are the focus of a living history reenactment during the summer months, re-creating the activities of everyday army life during the 1820s.

Minneapolis's Mill City Museum recounts the history of the flour industry that earned the city the nickname "Mill City" in the late 19th century. Set in the ruins of what was once the world's largest flour mill the museum re-creates old milling techniques with period equipment railroad cars and interactive exhibits. Visitors also learn the impact of the nation's first high-quality finely milled flour on the gastronomy of the Twin Cities and the country.

More than 5,000 years and 80,000 pieces of fine and decorative arts comprise the permanent collection at the MIA, including a 2,000-year-old mummy, European masters (Rembrandt, Titian, and Monet, among others), architectural and decorative arts, and a comprehensive photography exhibit. If you're short on time, ask for the "Highlights" brochure to make sure you don't miss the museum's best.

An impressive array of artifacts is housed in this three-story museum, including photographs, music, and videos, all of it celebrating Minnesota history. Kids enjoy sitting in the re-created basement of a Minnesota farmhouse while a simulated tornado passes overhead. Adults enjoy listening to recordings of Minnesota musicians, including Bob Dylan, Steven Greenberg, and Prince.

Temporary exhibits are the rule at the Minnesota Museum of American Art, which overlooks the Mississippi River. Expect edgy, contemporary installation pieces, as well as paintings, fiber art, ceramics, works on paper, and works created from found objects.

"Russia's Grizzly Coast" became the Minnesota Zoo's newest exhibit in 2008 bison pumas and wolverines -- as well as exotic mainstays like tigers camels dolphins and monkeys. The Minnesota Zoo also includes an IMAX theater and a monorail for easy navigation of the grounds.

Located inside the entrance to the Science Museum of Minnesota , the Mississippi River Visitor Center is operated by the National Park Service and designed to educate visitors about the Mississippi National River & Recreation Area. Park rangers can assist travelers with planning outdoor excursions, including canoe and riverboat trips, hiking, biking, and birding. If you're at all outdoorsy, it's worth a stop.

Hands-on exhibits introduce visitors to natural history, science, and technology in this massive museum. Highlights include the Human Body Gallery, navigating a virtual towboat down the Mississippi River, and a collection of fossils and prehistoric specimens. In warm months check out EarthScapes Mini Golf, a new activity designed to teach earth surface dynamics. There's also an Omnitheater.

One of the Midwest's oldest (1851) and most important universities, with 50,000 students on the Twin Cities campus, the UMN offers three significant museums -- the James Ford Bell Museum of Natural History, the University Art Gallery, and the Frederick R. Weisman Art Museum .The 4,800-seat Northrop Auditorium has been a home for distinguished performances since 1929, and the University Theatre has four separate stages.

The Walker Art Center is as well known for its striking architectural features as for the edgy, contemporary art inside: paintings, sculptures, drawings, photographs, and multimedia installations. A fine-dining restaurant and cafe, both by Wolfgang Puck, and gift shop are also new. Across the street is the Minneapolis Sculpture Garden, the largest urban sculpture garden in the country. A variety of 20th-century sculpture shares space with horticultural plantings, including the famous "Spoonbridge and Cherry" sculpture.

We need below information to serve you better



6201 America Center Drive Suite 240, San Jose, CA 95002, USA

Follow Us

facebook twitter linkedin youtube


Copyright © 2023 MetricStream
Our Policies: Terms of use | Privacy

PAYMENT METHOD: 100% Secure Transaction

payment method