Marketing the Banker in Today's Competitive Environment - 4Ps of Marketing, Industry Life Cycle & Market Structure


Instructor: David L Osburn
Product ID: 704750

  • Duration: 60 Min
This practical training program will help understand how to better market the bank, a bank department, and yourself in this very competitive world. The webinar will review the marketing concept and its practical application in marketing bank products and services. The webinar will also cover the target market, the 4Ps of marketing, the industry life cycle, and market structure. Additionally, the webinar will illustrate the various marketing concepts through case studies.
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Why Should You Attend:

In today’s “competitive” economy, how do you market your bank, how do you market your department, how do you market yourself?

This session will provide the participant with a strong understanding of the Marketing Concept as well as practical applications in the real world of marketing “bank products and services.”

Upon completion of the session, the participant will have a good feel for the target market, the four (4) P’s of marketing, the industry life-cycle, and market structure and how these apply to marketing the bank, your department, and yourself.

Additionally, mini-case studies will be presented to illustrate the marketing concepts.

Learning Objectives:

  • Gain an understanding of marketing the bank, a department, and yourself in today’s competitive economy
  • Learn about the Marketing Concept and the target market, four (4) P’s of marketing, industry life-cycle, and market structure
  • Apply the marketing concepts through mini-case studies

Who Will Benefit:

  • Commercial lenders
  • Relationship managers
  • Branch managers
  • Private bankers
  • Business development officers
  • Business owners
  • Compliance managers and officers
  • Risk managers and officers
  • Controllers
  • Presidents / vice presidents
  • Managers / supervisors
  • Sales representatives
  • Marketing personnel
  • Retail businesses owners
  • Maintenance and security employees
  • Stock room personnel
  • Business vendors
Instructor Profile:
David L Osburn

David L Osburn
Owner, Osburn and Associates, LLC

David L. Osburn is the founder of Osburn & Associates, LLC, a business training and contract CFO firm that provides webinars, seminars, and keynote speeches for CPAs, bankers, attorneys, credit managers, and business owners on topics such as banking/finance/credit, negotiation skills, marketing, and management issues.

Mr. Osburn’s contract CFO clients include medical practitioners, financial institutions, law firms, CPA firms, architects, real estate developers, and contractors. His extensive professional background of over 30 years includes 16 years as a business trainer/contract CFO and 16 years as a bank commercial lender including the position of vice president/senior banking officer. His banking credentials include loan underwriting, loan work-out, management, and business development.

He has been an adjunct college professor (MBA and undergraduate courses) for over 30 years, teaching at Regis University and the College of Southern Nevada. He holds an MBA from Utah State University, a BS in Finance from Brigham Young University, and is a graduate of the ABA National Commercial Lending School at the University of Oklahoma. Additionally, Mr. Osburn holds the professional designation of Certified Credit & Risk Analyst (CCRA) as granted by the National Association of Credit Management (NACM).

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Refund Policy

Our refund policy is governed by individual products and services refund policy mentioned against each of offerings. However in absence of specific refund policy of an offering below refund policy will be effective.
Registrants may cancel up to two working days prior to the course start date and will receive a letter of credit to be used towards a future course up to one year from date of issuance. ComplianceOnline would process/provide refund if the Live Webinar has been cancelled. The attendee could choose between the recorded version of the webinar or refund for any cancelled webinar. Refunds will not be given to participants who do not show up for the webinar. On-Demand Recordings can be requested in exchange. Webinar may be cancelled due to lack of enrolment or unavoidable factors. Registrants will be notified 24hours in advance if a cancellation occurs. Substitutions can happen any time. On-Demand Recording purchases will not be refunded as it is available for immediate streaming. However if you are not able to view the webinar or you have any concern about the content of the webinar please contact us at below email or by call mentioning your feedback for resolution of the matter. We respect feedback/opinions of our customers which enables us to improve our products and services. To contact us please email [email protected] call +1-888-717-2436 (Toll Free).




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