Product Recalls - Planning and Conducting a Product Recall and Crisis Communication

Why should you Attend:

As your company continues to grow, the potential for crisis issues grows proportionally. The concern for food safety for your customers and employees must be a constant focus for all operators in the system. Ultimately, how well your company manages crisis situations will determine how your brand is perceived by consumers and how well it succeeds in today’s highly competitive marketplace.

Because of the improvements in product recall surveillance and food product testing by FDA, USDA and the industry, the number of product recalls will continue to increase. However, with an effective product recall program in place, your team can:

• Manage a crisis situation appropriately with the necessary response actions
• Protect the health and safety of your customers and employees
• Comply with the regulatory requirements/laws
• Protect the image and reputation of the company and its products

This webinar will illustrate how, with an effective crisis management program in place, quality and risk management become an integral part of your strategic plan.

Areas Covered in the Webinar:

• Why should we have a crisis response plan
• Why should we have a product recall plan
• How to create a flow diagram of the steps in a product recall
• Develop list of team members’ roles and responsibilities at each step
• Understand product recovery vs. product recall and its classification
• Example of product recalls in the past and their trickledown effect
• Best practices for effective crisis communication
• Outline of responses/approaches based on a variety of crisis scenarios
• Questions and discussion

Who Will Benefit:

• Owners/partners
• Executive team members
• Quality assurance/quality control management team
• General managers
• Plant managers
• Operations/production managers
• Public affairs/communication team
• Sales and marketing management team
• Supply chain management team
• Any management team responsible for developing and executing a crisis management plan for product recall/recovery

Instructor Profile:

Angeline Benjamin is the president of B&B Food Safety Solutions, a food safety consulting firm. She has been in the quality assurance and food safety businesses for over 35 years. Ms. Benjamin began her quality assurance career at Hunt-Wesson Foods. She then worked for Denny’s and Carnation. She spent over 18 years with Taco Bell, part of Yum! Brands, the largest restaurant company in the world. While there, she developed and implemented food safety training and certification for restaurant management; served on the regulatory committee that promoted food safety; developed and managed the food safety and quality restaurant audit system; led and managed the Taco Bell Crisis Management Program; acted as the food safety officer for Taco Bell division in which she provided food safety expertise and regulatory requirements for Taco Bell operations and the restaurant support center.

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