The Difference Between Food Safety and Branding Decisions

Instructor: Jennifer Crandall
Product ID: 706377
  • Duration: 60 Min
Attend this webinar to understand the difference between regulatory requirements, retail requirements and good branding and marketing certifications.
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Why Should You Attend:

Labeling can be confusing and sometimes a branding decision can cause a regulatory requirement to unfold that could affect valuable space on the label or even on the website. Cut through the confusion by attending this webinar to understand what is required vs. what is helpful only for marketing.

Often, manufacturers and retailers get confused between a regulatory requirement, a label requirement and just a branding/marketing decision. In this webinar, learn what is required vs. what is a branding decision and where to research the difference.

Areas Covered in the Webinar:

  • Organic, GMO, gluten-free, allergen free, food safety certifications, kosher/halal

Who Will Benefit:

  • QA Professionals, CEOs, General Managers from the Food & Beverage Industry, Agricultural Community

Free Materials:

  • Presentation deck
Instructor Profile:
Jennifer Crandall

Jennifer Crandall
Founder, Safe Food En Route LLC

Jennifer Crandall, Founder of Safe Food En Route, LLC, is a qualified individual trained in PCQI, FSVP, HACCP, BRC Internal Auditing, SQF Practitioner and Gluten Free Certification Program Certified. She has a Bachelor's Degree from Purdue University in Food Science and 22 years of experience in the food industry including food manufacturing and corporate quality assurance and compliance. A majority of Jennifer's career has been monitoring compliance of private label suppliers for one of largest grocery retailers in the world. Jennifer is also US Country Partner for Primority, LTD and the US Co-founder of the Global Food Blockchain Initiative. Through Safe Food En Route, LLC, she manages herself and a team of consultants to provide support to small and medium sized companies with food safety and supplier compliance management.

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