How to Use Social Media to Build an Effective Facebook, LinkedIn Presence

Instructor: Rob J Thurston
Product ID: 705137
  • Duration: 90 Min
In this training program, attendees will learn how to use social media to build an effective Facebook and LinkedIn presence. With the help of surveys, case studies, and trends, the webinar will illustrate social media services and how to use them. Recruitment/HR/benefits functions promoted on Facebook and LinkedIn and best practices for a cost benefit analysis will also be discussed in the program.
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Why Should You Attend:

In this webinar, attendees will learn key steps to evaluate, build and enhance the social media presence of your company and personal sites. The program will detail which areas of HR and benefits can be enhanced with social media; and how to use principles, values and leadership skills and share them via social media.

The webinar instructor will also emphasize with actual case studies how to research, design, and promote your social media presence and how to do a cost-benefit analysis. The instructor will use a case study-approach to present most of the key areas covered in the session.

Areas Covered in the Webinar:

  • Why evaluate social media services and use them
  • Recruitment/HR/benefits functions promoted on Facebook and LinkedIn
  • Evaluating different principles, values and leadership for HR and benefits
  • Cost-effective strategies for social media
  • How to research, design and administer a social media presence
  • Surveys and trends in HR/benefits
  • What major firms feel should be promoted on social media (for instance – recruitment details)
  • How to do a cost benefit analysis
  • Actual case studies

Who Will Benefit:

  • HR/benefits managers
  • HR/benefits staff and administrators
  • HR managers
  • CFOs and finance managers who have oversight over budgets
  • Third party administrators and outsourcers
  • Consultants, agents, and brokers
  • HR senior leadership
  • Software vendors
  • Any HR/benefits professionals seeking to develop a return on investment strategy to present to senior leadership
Instructor Profile:
Rob J Thurston

Rob J Thurston
Master Independent Affiliate, HRCG

Since 1981, Rob J. Thurston has worked for IBM at their Corp HQ, First Health, Fred S James Brokers (now Mercer), and HR Consulting Group. He is a noted speaker and author of many books and articles on HR benefits. He has spoken at more than 200 conferences on HR benefits. He designed some of the first 401k, benefits, and outsourced systems for HR/Benefits. In 2015, he was inducted into the HR/Benefits Hall of Fame by Employee Benefits News for 34 years of consulting. In 1983, he was designated as an Accredited Executive in Personnel from SHRM. He works with many attorneys on legal compliance. He has an MBA in Finance from BYU and a BS in Economics and Spanish.

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Refund Policy

Registrants may cancel up to two working days prior to the course start date and will receive a letter of credit to be used towards a future course up to one year from date of issuance. ComplianceOnline would process/provide refund if the Live Webinar has been cancelled. The attendee could choose between the recorded version of the webinar or refund for any cancelled webinar. Refunds will not be given to participants who do not show up for the webinar. On-Demand Recordings can be requested in exchange.

Webinar may be cancelled due to lack of enrolment or unavoidable factors. Registrants will be notified 24hours in advance if a cancellation occurs. Substitutions can happen any time.

If you have any concern about the content of the webinar and not satisfied please contact us at below email or by call mentioning your feedback for resolution of the matter.

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