Generic markets – why they differ so much within Europe

Instructor: Peter Wittner
Product ID: 706049
Training Level: Intermediate
  • Duration: 60 Min
This webinar provides insights into the European generic market, its regulatory procedures and the impact of the differing national pricing and healthcare environments that have shaped the individual country markets.
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Why Should You Attend:

Europe is a curious mixture of countries in many ways, and the market for generics is no exception. At the one extreme is the UK where over 80% of the volume is generic; at the other is Luxembourg where the volume MS of generics is under 10%.

How did this enormous difference come about? How is it that some countries have managed to create an environment where generics, and the cost savings that they bring, flourish? Why have they not developed everywhere in the same way as the US market where generics have a significant market share and intense competition helps to force down prices? Get answers to these and more.

Learning Objectives:

Participants at this seminar will gain insight into the obstacles that exist in some markets that act to slow the penetration of generics. Upon completion of this workshop, attendees should have:

  • An understanding of the European generics market
  • The factors and history that have shaped it
  • How and why prices differ so much from country to country
  • Insight into topics like internal and external reference pricing
  • An overview of the barriers to entry
  • An understanding of why patents, in contrast to the US experience, play no role in the EU generic regulatory process
  • Enough background to determine whether entering the European generic market is an appropriate strategy for their company

Areas Covered in the Webinar:

  • The European pharmaceutical environment
  • How countries try to control healthcare spend
  • Differing approaches to generics
  • Branded and unbranded generic markets
  • The impact of tendering
  • Major market players

Who Will Benefit:

  • Strategic planners
  • Marketing personnel
  • Commercial managers
  • Businesses Development
Instructor Profile:
Peter Wittner

Peter Wittner
Senior Consultant, Interpharm Consultancy

Peter Wittner, B.Sc., is an independent consultant specialising in the commercial aspects of generics with more than 30 years’ pharmaceutical experience. Before starting his own business, Peter headed the European sales and marketing departments of the UK generics companies Evans Medical and H.N. Norton, which later became part of IVAX.

He later joined the Indian generic leader Ranbaxy as Managing Director to help set up its UK business and then returned to consultancy work. Interpharm advises new market entrants on generic strategies, assists in business development for generic companies based outside the EU that are trying to enter the market and works with companies that are seeking to enlarge their product range. While mainly oriented to the commercial side with services such as market intelligence and pricing overviews for example, Interpharm also advises on IP and patent issues as well as the legal background to the pharmaceutical industry in Europe and the US.

On the other side of the equation, Interpharm has also worked with originator companies that are looking at ways of defending their major brands from generic incursion.

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Refund Policy

Registrants may cancel up to two working days prior to the course start date and will receive a letter of credit to be used towards a future course up to one year from date of issuance. ComplianceOnline would process/provide refund if the Live Webinar has been cancelled. The attendee could choose between the recorded version of the webinar or refund for any cancelled webinar. Refunds will not be given to participants who do not show up for the webinar. On-Demand Recordings can be requested in exchange.

Webinar may be cancelled due to lack of enrolment or unavoidable factors. Registrants will be notified 24hours in advance if a cancellation occurs. Substitutions can happen any time.

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