FTC Comes Down Heavily on Greenwashing

• Date: December 15, 2010
• Source: Admin

The U.S market is currently flooded with various "environmentally-friendly" products of every category - from automobiles to groceries. More than 95% of consumer products marketed as "green," were found to have made spurious claims or indulged in "greenwashing." The Federal Trade Commission (FTC), the Better Business Bureau, the media and a growing number of consumer advocates are endeavoring to curb greenwashing by increasing self-regulatory efforts and stepping up enforcement of truth-in-advertising laws.