The "New NAFTA": The USMCA


Instructor: Martin Behr
Product ID: 705941
Training Level: Intermediate

  • Duration: 60 Min
In this trade compliance webinar attendees will learn the benefits, processes, objectives and implementation of "New NAFTA" or "USMCA" agreement. It will cover the biggest changes in agricultural, manufactured products, labor conditions, digital trades area and how to qualify your products, certifications, and filings.
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Why Should You Attend:

The USMCA is the signed blue print for the more than 450 million people living in the North American free trade area of the U.S., Mexico, and Canada. If you do not understand what the “New NAFTA” means, you could miss out on all sorts of profitable opportunities while subjecting you or your company to costly and aggravating fines and penalties, as well as lost customers.

Learning Objectives:

To learn about the provisions of the agreement, which cover a wide range, including agricultural produce, manufactured products, labor conditions, digital trade, among others. Some of the more prominent aspects of the agreement include giving U.S. dairy farmers greater access to the Canadian market, guidelines to have a higher proportion of auto mobiles manufactured amongst the three nations rather than imported from elsewhere, and retention of the dispute resolution system like the one included in NAFTA.

Areas Covered in the Webinar:

  • NAFTA: its benefits and processes
  • History of NAFTA
  • NAFTA Objectives
  • The Customs Modernization Act: Importer and Exporter Obligations
  • The USMCA
  • USMCA Objectives
  • The Implementation of the USMCA
  • Qualifying Products, Certifications, and Filings
  • Resources
  • Recommendations

Who Will Benefit:

Importers, exporters, customs officers, customs brokers, insurance companies, surety companies, pharmaceutical companies, healthcare companies, defense contractors, financial companies, banks, transportation providers (rail, air, ocean, trucking), legal, paralegals, manufacturers, investigators, accountants, CPAs, financial advisors, international trade consultants, federal and state and local government contractors, warehouse operators

Instructor Profile:
Martin Behr

Martin Behr
Partner, Law Office of Martin K Behr

Martin is a customs and international trade lawyer admitted to practice in New Jersey, New York and Pennsylvania, and before the U.S. District Court for the District of New Jersey and the U.S. Court of International Trade. Martin received a Bachelor of Arts degree from Rutgers University, a Master of Public Administration degree from Fairleigh Dickinson University, and a law degree from Rutgers School of Law - Newark. He is also a licensed U.S. Customs Broker, one who worked in the industry for several years.

Martin is a former U.S. Customs officer (senior inspector and import specialist), who was stationed at land, air, and sea ports of entry. While with U.S. Customs at the Port of New York/Newark, he was a member of the agency's export control branch.

Martin is also a former special agent with the U.S. Department of Defense, assistant prosecutor with the Office of the Hudson County (NJ) Prosecutor, and executive with a global FMC-licensed Ocean Transportation Intermediary.

An instructor with City University of New York's Baruch College, Martin teaches international trade courses (import, export, logistics, business and law). Martin was also an adjunct professor with Fashion Institute of Technology and Pace University. In addition to his legal practice, Law Office of Martin K. Behr (, he is of counsel to GRVR Attorneys LLC, a customs and international trade law group headquartered in Dallas, TX (

Topic Background:

The Agreement between the United States of America, the United Mexican States, and Canada is a signed but not ratified free trade agreement among Canada, Mexico, and the United States. In the United States, it is called the United States–Mexico–Canada Agreement (USMCA). It is also commonly referred to as the “New NAFTA.”

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